Defines the Being Gurkha universe — from brand DNA to the last stitch on a varsity. Leads product engineering, legacy series development, silhouettes, fabric specs, watch program, digital experiences, campaign narratives, and long-term world building. Every piece and every detail passes through his standard before it meets the world.

Anchors financial health and daily reality — forecasting, budgeting, cash flow, and risk management. Oversees production costs, supplier payments, inventory planning, and safety buffers so the brand can take creative risks without losing discipline.